Thoughts from the frontline

As an SEO agency we are continually driving best practice and need to make sure on-site housekeeping is up to scratch. We will always offer bespoke recommendations in the course of a campaign.

Why do we need to look at on-site recommendations? ... read more

When we use the Internet, we don’t say, “I’m going to search online”, we say, “I’m going to Google it”. This in itself is synonymous with modern-day thinking – adopt a brand and it’s seemingly the only one to buy or use or talk about, and this is no exception.

Google obviously isn’t the only search engine out there, but it is the one that has consistently returned the results users want to see, especially over the past 5-6 years when it has definitely dominated the search engine sphere. … read more

Image credit: -Tripp-

Links, links and more links right? Everyone is so concerned with getting links to their website it never used to be of concern where these links were coming from, as long as you had them. To me an old-school way of thinking was get a million links to your site and you will get a prominent ranking in Google’s search engine results pages.

… read more

"Every Day I'm Shufflin'"

After 60 years on the throne, Her Majesty The Queen has surely become a most gracious and excellent change management expert.

The expectations on her are rather immense. One of those being the way the monarchy is expected to communicate in the digital age. Failure has brought down stubborn Arab dictators and success could be the buoy that keeps them afloat. ... read more

A new ripple of change in the world of search marketing came in the form of a Google algorithm update recently; code name Penguin.

Other than trying to work out why Google is targeting my favourite creatures, the recurring question on marketers’ lips is ‘what’s changed’? ... read more

2011 in search marketing was a busy year.  Google+ in beta was introduced in June and opened up to the public in September that year.  June was also the month when the support of the “authorship markup” was announced on the Google blog.

It was introduced as a way to connect authors with their content on the web.  Now it has developed into a way of ranking content by the authority of the author instead of the quality of the domain the content is hosted on.  Google keep changing the goalposts and everyone has to keep up with the changes to avoid being penalised and get good rankings in the search engine result pages (SERPs). ... read more

It always surprises me how many marketers don’t have a strategy for mobile marketing.

We’re all trying to speak to the right person, right place, right time. So I think it’s crazy that so many marketers are overlooking the opportunity to run mobile-targeted PPC campaigns to users that they know are the right person,  in buy-mode, who are actively searching for a supplier like you. ... read more

The term ‘content marketing’ is a relatively new one, but one that is rapidly gaining traction in B2B marketing. The term itself is a bit of an odd one, and you could be forgiven for being quite cynical about its relevance and pertinence.

Why? Well, because from print ads to SEO, all marketing inherently involves words and pictures – in other words, content – and always has. ... read more

No one likes to be omitted from a conversation ... read more

January has been busy all round with Google releasing some game-changing algorithm updates so far. The most significant is ‘Search + your world’ which brings personalisation to the forefront of SERPS.

This brings your personal world into your search results, which according to Google, makes them far more relevant to you. ... read more