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As Kath Pay previously highlighted, email marketers are seeing open rates on mobile devices rocket – sometimes by as much as 70%.
It’s no surprise really when you consider that, according to research earlier this year from Econsultancy, 88% of smartphone users check emails using their mobile device on a daily basis.
This means emails that are unfit for viewing on smartphones and tablets will inevitably lead to rising unsubscribe rates – bad news for marketers.
Increasingly, ‘mobile’ is becoming a difficult concept to define, and the email journey of your recipient is changing. For example, your recipients might be checking emails on their smartphone first thing in the morning, on a desktop in the office, or a tablet when watching television at home.
No matter what the device, poor design is likely to severely affect the ROI of your campaign. And, however pretty an email looks on a PC or tablet, if your recipient has to work too hard to find the most relevant and important content using a smartphone, it may be ignored.
I’m regularly asked “what are the design considerations for mobile email campaigns?” So, I wanted to pull a guide together that’ll help you ensure your email displays effectively on mobile devices. And I’m calling it my 7-Step Email Campaign Fitness Regime.
Click here to download the PDF instantly (no sign-in required). Or to get help building a template – click here to find out more.
And if you’ve got your own tips for the guide – I’d love you to share them in the comments below – or tweet @dotMailer. And feel free to circle me on Google+ here
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