The Crystal Palace FC cheerleaders know a thing or two about publicity.
They launched a hugely successful campaign to become official Team GB cheerleaders (getting more votes than the actual winners), won awards all over the globe and recently had over 1.6 million views of their video parody of “Call Me Maybe”.
The Palace Crystal Cheerleaders plan their next marketing campaign
CPFC’s dotMailer -powered SMS data capture campaign – lookin’ good in the programme
So it’s no surprise to see the girls have had another bright idea – to go ‘Gangnam Style‘.
To help spread their message – the Crystals are offering one very lucky fan the chance to star with the girls in their next video.
And with the very, very willing help of dotMailer – together we’ve created a mechanism to boost this campaigns’ viral potential – custom URLs that give the sharer an extra vote for every extra URL generated.
In fact, dotMailer have been working closely with the Palace team to help them power ahead with innovative digital marketing initiatives to communicate with their fans that will get the club promoted into the premier league of sport marketing.
From mobile-responsive email templates to an SMS data-capture campaign at the ground – it’s not just the football that’s looking up for Palace.
Watch the video here and enter for your chance to prance around with the girls in the next video.