The challenge: B2B Marketing wanted to maximise exposure for their 'Top 40 Marcomms Agencies' report. They wanted the report to reach the target audience online, and draw them into the site to boost membership signups.
We used a range of tactics including on-site optimisation and creative link bait to get B2Bmarketing.net organic search and referral traffic
We provided them with consultancy from the beginning of the report project, so they could publish in a way that would get maximum SEO leverage. One of the activities in our plan was aimed at generating high-quality referrals. Here's the story.