From abandoned pages to conversion magnets...

Helping our shipping client's website retain visitors' attention

ParcelHero is one of the UK’s leading online courier companies, offering UK and international courier delivery services

The challenge: with usability becoming a ranking factor and slow-loading pages losing Parcel Hero precious prospects, site speed was becoming their Achilles' heel.

Here's how we took action, making the user's journey smooth and fast so that Google wouldn't penalise them and the site's visitors wouldn't vacate.

» The tactic:

By conducting a detailed, manual technical analysis of their website, we were able to show Parcel Hero the technical issues that were making the site slow.


From JavaScript to image loading - there were several opportunities to improve the speed and usability of the site and in turn, supercharge engagement.


The result? The recommendations were implemented and parcelhero.com transformed into a speedy site that prospects stick around to convert on.

» As a direct result:

-Average page speed, as measured by Google, has increased by 45%

-Page views have significantly increased - with far more visitors flowing through the site

- Google is 'crawling' the site far more frequently, so a potential ranking drop was averted

» The success:

While our partnership is still in the early stages, early results show 120% more organic traffic already...so it seems that www.parcelhero.com is set for an epic year for online growth.


Want to see your abandonment rate take a tumble?

If you want to hike up your website's conversion rate, speak to our search consultants today and let's talk about growing your website's ROI dramatically.


Call 0207 654 8675 today or fill out this quick form »

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